Monce Abraham

Taking a brief hiatus from Social Media.

In Management on January 1, 2017 at 08:30

Taking a brief hiatus from Social Media.

Take care, & keep shining… !

Hey – Share my Dabba, will you?!

In Branding, Building Culture, Buzz Marketing, CSR, Management, Marketing, Purpose, Strategy on May 11, 2013 at 21:59

 

Back in 2010, seemingly bored with lack of things to like on Facebook (no sarcasm there!) and with restless energy abound, I used to volunteer with non-profits on the weekends. More than a feel-good feeling, there was this sense of working on real problems within constraints and trying to come up with effective solutions which could help make us some headway, regardless of the constraints.

Restlessness was such that one time even when I was working full time with an NGO back in 2010, India Sponsor Foundation (ISF) – a Mother NGO funding grassroot NGOs, I also got ‘volunteering’ (Saturdays) with 1 of the 7 Partner organizations we were then funding. Now when I look back at it, it was like 5 days of work which I was committed to do, and then volunteering to put in a few more hours on the weekend with the 1 organization where I saw greater potential for change (compared to the other NGOs whom we were funding) – Thankfully they worked on Saturdays too and were able to accommodate me.

 

Later when I moved on from the NGO, I moved on from volunteering at the partner organization too.
Back on Facebook and spending countless productive hours surfing the pages (no sarcasm again!), I was introduced to an initiative where a group of young guys would gather together at one place, get good fresh food in bulk from one of the nearby Dhabas and then share the food with the less privileged. This sounded cool, and I decided to join in for the same.

Given the initiative aimed to share food including Khamiri Roti and Mutton Korma, it was sure to be the ‘One great meal’ of the week for the guys whom the initiative aimed to provide for. The initiative was not targeting the same people again and again, and was open to anyone (kids, women, men – young/old/differently abled) who did not have access to such food, but happened to be in the vicinity on that day.

We did this for a few weeks, and later when I happened to meet Mrs. Lekha Srivastava, Exec Director, ISF around that time, I mentioned that there was this initiative being undertaken by a few guys where we bought food in bulk and then gave it away. The first question she asked me was “Why are you paying for this? You should be tying up with the eateries so that you can help route/ distribute the excess food which remains, to the needy!”

 

For some reason, the question stayed with me, and the point came up repeatedly if and when I would be catching up with someone in the Hospitality industry, and the topic of excess food came up. Some of the points which came up from such discussions:
 

  1.  A single day’s leftover food from one five star hotel in a Metro is sufficient enough to feed at least 300 people – This was a statement from someone who was in the Hospitality industry and working with 5 star hotels!
  2. No hotel ever gives away leftover food for charity because of hygiene and safety being a major issue. It is straight away incinerated or dumped at common dumping places.
  3. When thinking across different food categories (Milk products are best avoided given out) and exploring possibilities wherein whether it was possible for the hotels have a partnership/ tie-up with other social organizations to take care of this, and wherein this network could then ensure that food reaches them in the right condition; the feedback was that it was not easy at all to keep this quantity of food safe till midnight or the next day.
  4. There are concerns around the food being delivered in the right condition, state and time. There was very much a possibility that it could make the hungry kids sick.
  5. There was the concern that some people might misuse this, and also look at it as a means to make money. So hotels try and play safe by not giving anyone a chance to say anything which might go against them.
  6. The Federation of Hotel & Restaurant Associations of India (FHRAI), which is into a lot of charitable deeds and events could help take such ideas forward – it all had to be coordinated though.

 

Now, from a consumer point of view, we have all had instances wherein we have consumed stuff over a couple of days (provided we keep them simply refrigerated until further use), and lived to tell the tale.

All said and done, every once in a while this would pop into my mind when I would be sitting in Cafe’s looking at the processed food, and wondering to self how much more time there was before one would have to dispose them off. Trying to think from putting yourself into the shoes of an entrepreneur who might be in the Hospitality Sector didn’t help things much either! This was until yesterday, when I tripped on this interesting video which seems to be going viral all over Social Media.

 

‘Don’t leave a Better Planet for the Kids, Leave Better Kids for the Planet’ – Ok, How about Both?

In Education, Life Lessons, Purpose, Self Awareness on May 3, 2013 at 03:09

 

A TED talk that made me smile in a long long time, especially when you keep reading about Prof Clayton Christensen predicting 50% of US Universities to go bankrupt within the next 15 years… Worth every single second of your time… !

 

 

For those who would love to experiment with the SOLE Tool Kit (read Parents/ Teachers who want their kids to discover their inner Superhero): CLICK HERE

Curious to see what happens when we try to use, internalize and unleash a SOLE or similar environments across schools, homes, clubs and non-profits.

 

What do you think will happen?

 
 

Cheers, Monce

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